Dell strategy(Dell and PC Industry)
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Dell strategy
Dell and PC Industry
Dell’s turnaround Strategy
“Last two years, we’ve been thinking that how do we bring back customer`s interest into dell
We lost customer focus We`ve been building a new consumer business
Dell’s turnaround Strategy
About Dell
What happened
What can we do
What will we do
Dell, Inc.
Founded: 1984 in Austin, Texas, U.S. by Michael Dell. Employees: 100,300
Products: Hardware-Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions. Software- IT consulting, Enterprise Solution
Four Global Business Segments:
Large Enterprise
Public
Small and Medium Business (`SMB`)
Consumer
Mission Statement:
“To provide customers with superb vale, high quality, relevant technology, customized systems, superior service and support and products and services that are easy to purchase and use.”
1. About Dell
Dell, Inc.
Direct Model: Selling computers directly to customers.
Build-to-order st…(skip)
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Dell strategy(Dell and PC Industry)
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레포트/기타
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Dell strategy(Dell and PC Industry)
순서
다.